User Experience & User Interface Design

We design human-centered solutions that elevate businesses, products, and practices. Transforming brand and culture through goal directed designs. User Experience as a practice fundamentally addresses Context of usage over and above the feature and function a product offers. To this effect, User Experience as a practice includes concerns of Interface, Interaction, Usability and a plethora of environment variables.

In order to understand, create or apply a context, our four stage approach i.e. Research, Strategy, Design, Implement comes in handy. Further, each stage entails many baby steps (processes) that help our journey through the entire exercise. You and your stakeholders are essential and indispensable part of each of those processes in our journey. Few of the key processes are explained below.


Research

We seek to understand all that you know about your product, customers, competition, trends, opportunities, threats, your team or extended team competencies, technology and many more factors that may influence our design.

Strategy

We establish meaningful user experience strategies for our clients, success metrics, deliverables, and long-term governance. Hence, the application is architected with user needs and actions as basis. We employ techniques of empathy for this.

Design

Wireframes help us generate page level information/ content/ component design in a way that invites discussions and alternatives rapidly before each element is detailed with all those pixels, margins, content, styles and colour palette.

Implement

Our front end expertise spans HTML5, CSS3, JS, JQuery and any other technologies that may have emerged. Since the ultimate purpose of front end is to render back end code, We create front end code in semantic and structured format.

Welcome to our company. We are a digital design agency passionate about pixel perfection.

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