We design human-centered solutions that elevate businesses, products, and practices. Transforming brand and culture through goal diected designs. User Experience as a practice fundamentally addresses Context of usage over and above the feature and function a product offers. To this effect, User Experience as a practice includes concerns of Interface, Interaction, Usability and a plethora of environment variables.
In order to understand, create or apply a context, our three stage approach i.e. Vision, Design, Delivery comes in handy. Further, each stage entails many baby steps (processes) that help our journey through the entire exercise. You and your stakeholders are essential and indispensable part of each of those processes in our journey. Few of the key processes are explained below.